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4 Things Your Members Expect from Your Association

4 Things Your Members Expect from Your Association

People join associations for a number of reasons - professional development, networking opportunities, certifications and ongoing education, etc. But regardless of why they join, there are a few underlying expectations people have of your association - things they expect you to adhere to, regardless of size or industry.

So what exactly are your members expecting from your association? We’ve identified four key qualities/behaviors.

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Friday Top Five: Volunteering, Strategy and Market Testing

Posted by MemberClicks Blog

Happy Friday! First things first: Our office pup Huck was featured on the Huffington Post's blog in a feature on pets in the workplace! Huck roams around the office most days, keeping us company and making us laugh. Check out the feature and tell us - are pets allowed at your office?

Below, we've got five of our fave blog posts from around the association world this week!

1. Jeff De Cagna shared a recent article he authored for Associations Now: Why business model thinking matters to associations. Jeff writes: the CEO must be the primary driver of constant business model reinvention and innovation. Be sure to read this insightful article and share it with your association's stakeholders.

2. Eric Lanke discussed what a new breakout group, the Innovation Circle, has been up to recently. Take a look at the questions they are answering and issues they hope to tackle in the future and tell us - is your association asking the same questions?

3. At the Acronym blog, Kristen Clarke wrote about executive volunteering, saying, Please take a moment today to proactively discuss with someone, anyone, what volunteering has meant to you. Is your association involved in volunteering?

4. As part of his ongoing Facilitation Friday series, Jeffrey Cufaude discussed five keys to strategy. He (rightly) stated that strategic discussions are often anything but, and results are rarely accomplished. Definitely take a look at these great tips!

5. Tony Rossell shares a case study that shows why it's so important to do market testing in membership recruitment, adding, "if you don't shoot, you can't score." Does your association do market testing?

Topics: association management, association leadership, member engagement

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