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The MemberClicks Blog


7 Ways to Capture the Energy of a New Member

When new members join they’re super enthusiastic, excited, and gung-ho to launch their careers, and your association along with it. But after a few months the novelty has worn off and the member misses an event or two, then the engagement just drops off.

Don’t you wish you could bottle that energy from the first few weeks of membership? Maybe you can! Try the following seven tips and see if you can carry that energy longer!

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Friday Top Five: Christmas Time is Here!

Posted by MemberClicks Blog

Happy Friday and merry Christmas Eve (Eve). (And for those who "celebrate," Happy Festivus.)

Things are winding down here at MemberClicks. With fewer than 2 days to go until Christmas, the office is festive and there are treats everywhere. It's become our Friday tradition, though, to share five of our fave association blog posts from the community. If you have time during your busy holiday weekend, be sure to check these out.

1. Do you clearly establish expectations of your association's officers? Cindy Butts recommends not requiring officers to do certain tasks "just because." Rather, find the right volunteer for certain tasks. Everyone has their strengths and weaknesses; use them appropriately.

2. Jeff Hurt reminds association leaders of one simple truth: you have too much to do because your association does too much! He examines the complexity and structure of organizations and encourages associations to embrace simplicity. Removing the excess is hard. Focusing on what you do best isn't always hard. In a nutshell, identify your organization's core purpose and then do it.

3. David M. Patt shares words of wisdom with association professionals - marketing is not something you should flip on and off. It doesn't matter if you have an event coming up or not, you should be connecting with your members and potential members. Wise words, and a great reminder.

4. Shelly Alcorn shares how she'll use the time between Christmas and New Year's to focus on reflecting on the coming year and determine her "five terms" to focus on in 2012. Share your own in the comments and help inspire others!

5. If your association isn't thinking about mobile yet ... well, why aren't you?! Jamie Notter reflects on the ASAE Technology Conference and its major theme: mobile. Smartphone use is only increasing, and, although the desktop won't become obsolete, people are accessing the Internet from more devices than ever before.

That's all from us this week! No matter what you choose to celebrate, Happy Holidays!


The association community has lost a dear friend in Mark Bledsoe. Our hearts go out to his family and friends.


Topics: association management, association leadership, small staff association

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