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Friday Top Five: Group buying and social discounts

Happy Friday! Who's ready for the weekend? I've got lots of fun plans on my agenda, including a 10K! (OK, maybe not everyone considers that "fun.") What are you up to this weekend?

Of course, it wouldn't be Friday if I didn't share a few (five, to be exact) of my favorite association blog posts from the past week. Which posts were you favorites?

1. Jamie Notter wrote an insightful post about inclusion and associations, and how including groups of all kinds into the fold can bring change. "Cultures that that know inclusion are ones that can handle paradoxes," Jamie writes. How has your small staff association made an effort to include different groups, such as young professionals?

2. Eric Lanke highlights a post by Michael Schrage by questioning it a bit. Eric suggests associations ask themselves why members want to be associated with them. What's your brand image? What does it say? And how can you change it if you don't like it?

3. At the Midcourse Corrections blog, Jeff Hurt wrote a great post about the most important engagement at your meeting. Of course, he writes, engagement is quite the overused word, but there are two different kinds: psychological and behavioral. Which one is more important? Psychological. Read on to find out why.

4. David M. Patt shared a great example of an association successfully using Groupon to its advantage. The Chicago Area Runners Association offered a $20 discount on its $44 membership, which increased its membership by 1,314. Pretty cool, huh? Could your organization use a social buying tool for something similar?

5. At the SocialFish blog, John Haydon shared four different types of Facebook Deals and how nonprofits can utilize them. The deals include Individual, Loyalty, Charity and Friend, and each one is a little different with slightly different benefits. Is your small staff association looking into Facebook deals at all?

From everyone at MemberClicks, have a great weekend!


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