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Friday Top Five: Bringing in the holiday season

Happy Friday! In case you missed the post earlier this week, everyone is invited to the MemberClicks Holiday Shindig on Thursday, Dec. 16. If you're going to be in Atlanta, please stop by our office and celebrate with us!

Of course, there were lots of great posts in the association community this week. So let's get right down to it!

1. Cindy Butts at AE on the Verge had a great post about a new word she learned: thank-a-thon. Basically, the association sets aside a specific time to call members or volunteers (or write thank-you notes). With Thanksgiving just last week and the holiday season now upon us, this is a great way to reach out to members and volunteers alike.

2. Deirdre Reid discussed transparency in association leadership, and how important it is for members to trust their association. Without transparency, the association has nothing. Leaders shouldn't hide their decisions behind closed doors, Deirdre writes. Good food for thought.

3. In a great post at the Acronym blog, Joe Rominiecki writes about member engagement and which method is more effective: one big push or chipping away slowly. He uses fundraising as an example, and the comments on this post are definitely worth reading. Lots of good questions here.

4. Jeffrey Cufaude discussed two evaluation questions association professionals should be asking in order to measure lasting impact and change. His suggestions are simple but could prove imminently helpful for determining the usefulness of a conference or learning session.

5. Jeff Cobb discussed the correlation between happiness and success, and how difficult each term is to define. (Probably because they're different for every person!) Does success lead to happiness or does happiness lead to success? An interesting, thought-provoking post.

We hope everyone has a fun/productive/relaxing/fill-in-the-blank weekend!


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