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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five! Everything from A to Z: Association Content to Zombie Attendees

Posted by Whitney Oles

Happy Friday!  Here are my top five favorite association blog posts of the week — with a heavy focus on catering to conference participants. Our blog has also had a makeover and we're pumped about our leap from WordPress to HubSpot.

1) We've all been there. You're at a presentation but the speaker may not be resonating with you so your eyelids start to grow heavy or your mind starts to wander all over the place. Jeff Hurt discusses the negative effect of boring presentations and asks what can speakers do to be more captivating? What can you do to avoid having "Zombie Attendees"?

2) Why we're on the topic of boring presentations, one great tip for engaging with the audience is to follow Jeffrey Cufaude's advice "only speak on topics you care deeply about and actually know something about."

3) I know sometimes I forget that not everybody is an extrovert like myself. Social Fish Food has a great blog post on catering to all types of personalities at events: The Introvert's Solution to In-Person Events? Bottom line? My biggest takeaway? "Embrace introverts and empower them with the option of participating on their own terms."

4) Derrick Feldmann and Kari Saratovsky address the need for Why the Nonprofit World needs Millennials. "These leaders exhibit some of the same qualities as other generations, but the approaches they take and the tools they use to garner support, reach new audiences, and build solutions to community problems is quite unique."

5) Associations create oodles of content through their websites, brochures, conferences, publications, etc. "Done strategically, content marketing attracts members to your association" so check out Steven Drake's blog for the top ten reasons "Why my association should have a content strategy."

The sweltering heat has left Atlanta so I'm sure many of us at MemberClicks will take advantage of the weather and head outside for the weekend. Enjoy your weekend too!





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