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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Friday Top Five: Membership Models and Meetings

Posted by Whitney Oles

Good morning and happy Friday! Let's get right to our favorite blog posts of the week; be sure to share your own favorites in the comments!

1. Two New Membership Models that are Thriving and One Membership Model that is Struggling "Exploring new membership models is part of the formula to keep a membership strong and thriving." Tony Rossel breaks down three models: Premium Membership, Institutional Membership, and Online Membership. Which model do you find to be most successful? 

2. Two associations go with tiered memberships While we're on the topic, Joe Rominiecki reports on two associations that adjusted their membership models: AIGA and Alliance of Museums. "Greater diversity in your industry means a broader mix of involvement and interest levels and thus demands a wider variety of membership choices to meet it. Conveniently, both AIGA and AAM provide a handy table of membership levels and benefits for potential members to examine their options."

3. Does your culture allow for change? Anna Caraveli digs deep on the importance for your organization's culture to be malleable and gives an in depth list of questions for associations to contemplate.

4. Unsuck Your Meetings: It's a common but important theme in any association -- how do we "unsuck" meetings? Elizabeth Engel provides some good pointers and I must agree that it is so important to have a formal agenda before you proceed with your meeting. 

5. Gen Y Workforce and Association Membership Connecting with the Gen Y workforce has been a hot topic for associations and Shelly Alcorn shares great insight -- be sure to check out her blog post. "Your professional development has to be faster, cheaper and more robust than it has ever been.  I'm not saying some Gen Y members won't dive into a career and spend a lifetime with an association.  I'm just saying that this segment of the population is smaller and smaller.  It's an unsustainable membership philosophy that we have to finally come to grips with."

 

 

 

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