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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Structure & Silos

Posted by Whitney Oles

Another Friday, another round-up of some blog posts from the association world. Let’s get down to business.

1)  Provide Structure, But Not Too Much by Eric Lanke

"Some structure is necessary to easily on-board interested volunteers, primarily to define the job to be done and the resources that are available to them. But then learn how to step out of the way and let the volunteer create their own pathway to success."

2)  Silos and Budgets By Maddie Grant and Gini Dietrich

"If your team is small, it’s likely you have what’s called lonely silos. You’re working on a small team and you have a great rapport, but you each are responsible for your one thing – or your one discipline – and you forget you have to communicate to everyone else what it is you’re doing. This creates silos, which don’t allow for a flexible and nimble organization. Break down those bad boys and talk to one another!"

3)  Three Simple but powerful Social Media Tips for Nonprofits by Beth Kanter

4)  5 Key Benefits to Lifelong Learning By Jeff Cobb

5)  Are you strangling your community? By Sarah Robinson

"Organizations want to play the role of dictator because they are afraid of what could happen if they don’t. They have a long list of catastrophes that are certain to ensue: brand experience will suffer, brand image will suffer, brand message will et diluted, etc. Unfortunately, their strangle-hold of control is also strangling the very life out of the community they so desperately need."

 

One last thing -- Any fans of the tv show Dallas? Our Solutions Adviser Greg Parker had the courage to take a picture with the one and only JR Ewing, actor Larry Hagman, at TSAE's New Ideas Conference. 

 Greg

 

Have a fantastic weekend!

 

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