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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Collaboration & Engagement

Posted by Adam Kearney

Friday's here and we've got some great content on increasing engagement and collaboration.

1) Collaborate Everywhere by Jeff de Cagna

"As the adoption of these mobile tools accelerates, and new social work arrangements such as co-working grow more popular, associations will need to adapt to collaborate with highly connected “on the go” generations of stakeholders capable of interacting on the fly from everywhere, all the time."

2) Reduce, And Gain Power by Eric Lanke

"By creating our own circle and staying tightly within it, we are not only increasing our own clarity about what we wish to achieve, we are attracting stakeholders that may ordinarily be antagonistic to our intentions, and creating more viable opportunities for productive dialogue and exploration with them."

3) The New Rules of Engagement Present Opportunities and Threats for Association Membership by Andrea Pellegrino

"Despite what many associations believe, association members (even next generation members) are engaged—daily, passionately, and in growing numbers. Increasingly, however, they are not engaged with association membership. The rules of engagement have changed and failure to accept and act on those changes is the crux of the problem facing associations today."

4) Seven Ways To Get More From Your Nonprofit's Email Marketing Strategy by John Haydon

"Given that e-mail plays such a critical role in the fundraising process, why is it that so many nonprofits pay little attention to it? Could it be that they just don’t know what role it plays? Or could it be that they don’t know where to start?"

5) Dealing With Details by Jeffrey Cufaude

"I’ve previously written about facilitating sessions designed to elicit new ideas and fresh thinking.  But what about the other end of the project development spectrum … when you have to facilitate a session focused on all the detail of an effort?"


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