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MC Talks
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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.

Here are a few thought starters:

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Tips for a smooth onboarding process

Posted by Adam Kearney

by Shannon Otto

How does your organization help new employees transition into the organization?

Even in smaller associations, it's crucial to welcome the new staffer well and have a smooth onboarding process.

Some tips:

  • After an offer has been accepted, send the new employee reading materials such as the marketing plan, membership programs or anything else pertinent
  • Additionally, include a FAQ on the organization in the welcome e-mail so you can eliminate some common questions and let the new hire start off on the right foot
  • If possible, include a "who's who" area on your organization's internal website with names, photos and titles. (This is especially important if the organization is a bit larger.)
  • Send out a welcome e-mail to the entire organization, and include some background information on the new employee. Highlight his or her's past work accomplishments.
  • Host a welcome breakfast or lunch with the new employee.
  • Have an employee handbook — either online or offline. Keep in mind that an online version will be easier to update and change.
  • Provide a list of people to meet with within the organization, as well as key members and volunteers
  • Provide technical training for whatever technology your organization utilizes
  • Be clear about objectives — especially during the first week — and review them periodically. The first three or four months at a new job are all about finding your footing and making sure priorities are clear.


I think it's important to not make a new employee's first day all about paperwork. Encourage them to start developing relationships with colleagues and learn more about the organization, including cultural practices. If your organization engages in Casual Fridays, be sure to tell the new guy before he shows up in a suit. Invite them to social outings. There's much more to working than just knowing how the office functions and where the printer is.

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