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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Turning your small staff skills into stone soup

Posted by Sarah Hill

I have a small stone on my desk that says “communication.”

It represents my ingredient to the stone soup that is my career, my social life and all of my professional organizations.

Here it is

Here it is.

Allow me to refresh your memory about how stone soup is made.

A hungry traveler comes through your town bringing only an empty pot. At first everyone in the town refuses to share their already scarce food, so the traveler takes his pot, fills it with water and a large stone then tells everyone about his stone soup and how delicious it is, provided a few finishing touches can be added. The traveler promises to share, and one by one the villagers contribute one or two small things to share with the stone soup. Carrots, chicken, potatoes, herbs go into the pot and the result is a delicious soup that the entire town, and the traveler, can all share.

This is obviously a profound lesson in collaboration and cooperation that everyone can use in practically all aspects of their lives, but particularly in associations with smaller staffs, limited resources, or members who must divide their time.

Think for a moment about what you can contribute to your business or organization. Do you have organizational skills? Are you a good public speaker? Do you have extra time you can put in? Really think outside the box here. Just because you’re not an expert in marketing, for example, doesn’t mean you can’t seize this opportunity to work on some skills that might be developing that your group could really use. 

Going back to my stone, I identified "communication." Obviously that's pretty broad, but it's just a jumping off point.

Ask your partners to think of what they are naturally good at and can contribute easily. It will take some pressure off of them feeling like they have to take ownership of everything, and it’ll make for more efficient utilization of your talent. It could also point out needs for additional “flavor.”

The moral of this little folk tale is that a delicious recipe is 100% possible, and it's likely that you already have the ingredients. It's just a matter of getting everyone to take stock of what they have available to share.

Huck thinking very hard about what he can contribute

Huck is thinking very seriously about what he can bring to the team.

Topics: association management, association leadership, small staff association

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