1) It’s free
Let’s face it: if it’s free, it’s me. Why wouldn’t you go for a marketing medium where you could potentially reach thousands at no cost? Of course the individual sites will try to push paid ads and promoted posts, but a free fan page is a great place to start.
2) You have built-in fans and friends in your associates, members, and colleagues
When you set up your personal pages, the first thing you did was contact people you know directly, right? Your family, and friends received friend requests first, and finally you wound up finding and friending your babysitter from when you were in second grade and your ex-boyfriend. Your first fans, friends, and followers should be your co-workers. They have a vested interest in the success of your organization and are the ones most likely to spread the word to their hundreds of friends. With the right content, your social media can grow organically.
3) Everyone’s on it
Okay, not EVERYONE. But a lot of people. It’s getting to the point where youtube is as searched as google to learn about a business or an organization. You don’t want to look like you missed the boat if your colleagues and competitors are already engaged in social media and you aren’t.
4) It’s your voice
Rather than having to filter your message through a third party with a specific audience when promoting yourself, with social media you write your own message to be presented to the world. There are pros and cons to this, but overall you can push yourself as far as you have the time and energy to do. Let’s compare to a newspaper ad, for example. You’re limited there to circulation, area, and the paper’s promotion just as much as you are by the effectiveness of your copy. With social media, if you take the time to pursue your target you can reach many more people.
5) You can handle it with minimal time commitment
On the other hand, if you don’t have a ton of time to invest you don’t have to. There are social media management tools out there (we use hootsuite) that allow you to schedule posts far ahead of time.