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MC Talks
The MemberClicks Blog

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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.

Here are a few thought starters:

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MC Cares: 2012 Canned Food and Toy Drive

Posted by Sarah Hill

This year to celebrate the holiday season, the employees here at Memberclicks are sharing the wealth by donating to an office canned food drive. We’re getting off to a good start, and we’ll keep you updated throughout the season with what we’re collecting!

The Clickers’ donations are going to the Atlanta Community Food Bank, which serves Atlanta area food pantries, community kitchens, childcare centers, night shelters, and senior centers.

If you, your place of employment or your association want to participate in a canned food drive this holiday season, check out Feeding America to find a food bank in need near you.

 This bin will be filled!

We’re also participating in a toy drive for Lift Up Atlanta. Lift Up Atlanta supports the local homeless community with materials to meet basic needs needs such as clothing, hygiene products, and safe housing. We’re donating those goods, as well as toys to make a difference for homeless children.

If you’re interested in helping out the homeless community in your area, check out homelessshelterdirectory.org.

We wish you the very best this holiday season!

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