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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: All About Social Media

Posted by Sarah Hill

Face it: social media isn't going away. Here are some great blogs to help you navigate the digital maze.

 Which ones are you on?

How much content is too much? By: Pratik Dholakiya

“With most users providing feedback that they find too much noise in their social streams to be distracting, stressful and even a deterrent to using the Brand, it is worth evaluating how frequency of posts can negatively impact the product perception.”

 

Most twitterific ways to use Twitter in your business by Rebekah Radice

“Healthy relationships between clients and vendors rely on clear paths of communication. Use Twitter to share the latest news and events happening in and around your company.”

 

A 12 word social media policy by Maddie Grant

“Don’t Lie, Don’t Pry, Don’t Cheat, Can’t Delete, Don’t Steal, Don’t Reveal”

 

Unicef’s little bet on Pinboard by Beth Kanter

“Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone.  Ami’s one and only board is called “Really want these” and instead of Louboutins, iPhone cases and nail art she’s dying to try, Ami’s pinned images include plain rice, faucets for clean drinking water, and chalk for school.”

 

How Richard Branson became the million follower man by Daniel Roth

“Like many of our Influencers, Branson has been posting about entrepreneurship, paths to success, and the keys to balancing good work and a good life. 

…Professionals from around the world are coming to LinkedIn to read, share, and exchange business insights directly with our influencers and with each other.”

Topics: association management, social media for associations

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