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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Is it worth presenting yourself with SlideShare?

Posted by Sarah Hill

I’d heard “Slideshare” mentioned several times in blogs and conversations about emerging social media. My ears started to perk up when it came up in conversation because as the cutting-edge Social Media Community Manager that I am, I like to catch the wave at the beginning and ride it as long as it will go.

slidesharelogo

I hadn’t had time to look into Slideshare when I came across it on a routine Google search. What a cool website. I got lost in it in a very “Wikipedia-esque” way in that one link leads to another and another and another… I started out reading about social media strategy and ended up clicking through slides about college students meditating before I realized I had gotten off task.

In my opinion, the website could be tightened up a little. The “ads by linked in” remind me of an immature website that may have grown quicker than the developers were ready for. But the content is terrific and valuable, and they have a professional membership (read: paid) option that promises analytics and suggests it could be an effective pathway for social idea sharing in business.

Now for the big question: is it worth your time investment to share your own slideshows? The big answer: it could be. 

If your association is highly collaborative among members and with other organizations, and you already use Power Point a great deal to share content and present, Slideshare could be an immediate problem solver. After all, there’s nothing more annoying than an E-mail with a large attachment sitting in your outbox because your E-mail program can’t figure out how to send such a large file.

If you don’t have a ton of that type of content readily available, I’d wait before spending a lot of time putting slides together. In the mean time, browse the content. You never know where you’ll find something useful!

Here are some useful slideshows I found that helped me and may help you:

Template for Social Media Strategy

Blogging for nonprofits

The Fundamentals of Great SEO (Search Engine Optimization)

Topics: social media for associations

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