It’s that time of year! Where everyone who has a YouTube account makes a video (and everyone who has a blog, writes) about predictions for 2013. Let’s break down two of the most interesting!
Huffington Post contributor Ben Pickering says in his article “Social Media Predictions for 2013: The Good, The Bad, and The Ugly” that he predicts LinkedIn will complete its evolution to a True Social Network. Ben says, “LinkedIn recently announced new improvements to user profiles as well and I think 2013 will see more and more people turning to LinkedIn as a place to build their personal brand, connect, and share, even if they aren't actively seeking a job.”
Why he could be right: LinkedIn is widely used, even though we haven’t said much about it here. It’s well established as THE professional social media platform. A large number of professionals are already on it. If LinkedIn made a few adjustments, they could engage their audience and create longer time spent on the site.
Why he could be wrong: It’s going to be hard to pull down that mental wall between “social media” and “work.” People automatically assume current bosses and potential employers will see what they’re posting, and often don’t care to be that guarded on “True Social Networks.”
Why this is important to your Association: If LinkedIn truly does become a conversation hub, you’ll need to redirect your social media efforts to include that platform.
Trendhunter.TV posted a youtube video forecasting trends in 2013. In the video, you hear the prediction that marketing will finally capture the Gen Y or “Millennials” now that the Baby Boomer generation is nearing retirement.
Why this could be right: Of COURSE the Gen Y generation is next on the list. With the Boomers exiting the workforce, that leaves their kids to run the organizations.
Why this could be wrong: This almost indicates that the Millennials haven’t been marketed to up until now. Perhaps this predictor thinks more could be done to reach Gen Y, but it’s possible that a gap might have happened because of the wildly changing face of communication over the last 10 years.
Why this is important to your Association: What there’s a changing of the guard, you always have to pay attention. Each generation has a unique way of thinking and planning, and there are merits to both. Be sure not to throw out tried and true ideas that always work, and be sure not to get into a “This is how we do things here” rut.
What do you think? Will LinkedIn cross over from a business meeting to a business mixer? Will the Millennials get a seat at the table? Let us know!