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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Trendy trending hashtags

Posted by Sarah Hill

If you have an active Twitter account, you’ve probably seen a bunch of words with pound signs next to them (little tic-tac-toe boards) called “hashtags.”

Here’s a quick lesson on hashtags so you can make the most out of your twitter experience.
Twitter Hashtags 0 resized 600

hashtag  (n)

Web definitions
A tag embedded in a message posted on the Twitter microblogging service, consisting of a word within the message prefixed with a hash sign.
en.wiktionary.org/wiki/hashtag

Basically, a hash tag is a string of conversation about a particular topic.

Say you were interested in how the McRib is doing since it came back on the scene. It’s simple! Search “#McRib” and you’ll find everything anyone has tweeted about the McRib.

Let’s look at a more practical hashtag. #assnchat.

This is a weekly twitter chat using the #assnchat hashtag talking about all things in the association world. It covers everything including relevant current events, best practices, and associations online. If you’re in an association, it’s a great introduction to hashtags.

Another popular way to use hashtags involves humor. “Hashtag” has almost become part of slang. For example: you’re eating your McRib and you say to your friend, “I am SO glad the McRib is back! Hashtag YUM!” Just kidding. Please don't ACTUALLY say "hashtag" in conversation.

Okay no more talk about annual pork sandwiches, I promise.

The most popular hashtags are said to be “trending.” The goal of a social media strategy is to get a hashtag relevant to your mission trending. For example, every election the candidates names are trending because a large majority of twitterers are talking about them. It’s pretty difficult to get a self-created hashtag off the ground, but keep an eye out for trending hashtags that could be relevant to you. If a medical story is trending, for example, twitter would be a great place to offer your medical association’s two cents on the issue.

So log onto twitter and pay attention to what’s trending. A hashtag is a great way to join a conversation already in progress and spread your exposure!

Topics: association management

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