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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Friday Top Five: Marketing

Posted by Sarah Hill

A good association executive knows marketing is a cornerstone of a successful association. Today's Friday Top Five focuses on that key issue for associations and nonprofits.

Marketing for associations and nonprofits

25 Experts Predict the Future of Marketing Posted by SocialFish

“We all want to increase our “likes” pins, share, and opt-ins, but are you interesting enough to be pinned, “followed,” or subscribed to?”


What Nonprofit Marketing Will Do For Your Company by Ben Bernstein

“you can take the initiative to do an entirely DIY video marketing campaign and still have amazing content that is guaranteed to be shared on major social networks and extend the reach of your cause.”


Infographics: Should Your Nonprofit Hire a Designer or do it yourself by Beth Kanter

In 2013, social media will continue the trend of “going visual.”    More and more nonprofits are adding data visualization to compelling story telling to create amazing infographics as part their marketing tool kits


A Strategic Marketing and Membership Mindset by Samantha Whitehome

“Marketing to me means that people are already engaging in your organization and want to find out what else you have out there for them, whether that's meetings or a half-hour webinar. You don't have to sell them on who you are—but on your extra benefits and programs”


Vision and Mission: WHY Vision Statements by Kathi Rabil

“There are basically two ways to influence behavior—through manipulation and through inspiration.”

Topics: association management

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