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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Small membership versus large membership

Posted by Sarah Hill

The more members the better, right? While that seems like it would usually be true, there are some benefits to having a smaller group of members, and some drawbacks to having a large membership.

A bunch of members? Or a few?

Let’s look at the pros and cons list.

Small Membership:


-Event planning could be as simple as a Facebook invite

-You have the ability to get personal

-Easy to distribute information



-Events might not make the same splash as a larger event

-Could create a lack of diversity

-Could get “cliquey” and close out potential new members


Large Membership:


-Bigger events

-More notoriety, and swing with venues, other organizations, etc

-More money in membership dues and contributions



-Tougher to keep track of everyone

-Unpredictable membership renewal

-Less ability to get to know your members personally

-Tougher to distribute information


Membership numbers have a lot of outside influences and can go up and down outside of your control at times. There are pros and cons to both ends, though, and you can make the most of out of it!

Topics: association management, membership management

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