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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Video

Posted by Sarah Hill

Does your association use video to communicate with members and the rest of the world? If not, now's the time to start. Here are some great resources dealing with videos for associations and nonprofits.

 Lights, camera...

Is 2013 the Year of Video for Nonprofits? By Beth Kanter

“Video is, by far, the content that commands the most attention on line. In the US, the average web visitor watches nearly 250 videos per month. Regardless of mission or size, your participation will help to define the value of video in the nonprofit community”

 

Three things that make a great video (get out the hanky) by Katya Andresen

“Do what this video does best: Invite us into the innermost experience of your organization, and take us on the adventure it is.”

 

How to Make a Video in your Hotel Room Your Members will Rave Over by Tom Morrison

“Video does for an association what Steve Jobs did for Apple.”

 

Video and Associations: Perfect Together by David Welch

“In our highly visual culture, video has become an essential tool for hundreds of associations. Today, video is used effectively to promote meetings, recruit and sustain members, bolster public relations and branding campaigns, improve on line training and education forums, assist fundraising efforts and boost product sales.”

 Note: This blog came from last summer, where David Welch presented at ASAE 2012 in Dallas. This year, ASAE will be in Atlanta and we can’t wait to see everyone!

 

How do I make a video by YouTubeHelp

Note: This is a YouTube video on how to upload a video. You might already know how to do all of this, but just in case the info will help, you can find the basics right here.

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