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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Is it time to leave your Association Management System?

Posted by Sarah Hill

There are two reasons to leave your AMS, and they’re not necessarily bad ones.

 Is it time to find a new AMS?

1)   Your association changed

Your membership grew, expanded, and is more connected, right? That’s the change we love to see, but there are all kinds of change, including changes in leadership, membership preferences, activity frequency and type, budget shifts, and even just mood. All of these are valid reasons to reassess your AMS needs, and some of those changes may require that your software change to keep up.

 

2)   Your AMS changed

Things change quickly in the software world, and something as simple as natural turnover in engineering staff could mean HUGE changes in your AMS. AMSs could also come out with new product or grow and change in a direction opposite of what you need. Also keep in mind that AMS providers are businesses, too. They have changes in leadership, vision of the companies, mergers, and budget shifts. Any number of those could be a factor in why you reassess your needs.

 

Here are some questions to ask yourself:

Do you need more or different functionality?

Are you unhappy with the service you’ve received in your training, implementation, and help requirements?

Are you exceeding your budget?

How does your site admin and association leaders feel about your AMS?

Has your membership spiked? Is your AMS still appropriate for the size of your association?

  

Before you go, though, be sure this decision is the right one. Finding another AMS and going through the training and implementation process can be expensive, time-consuming, and tiresome. 

Talk with your board or other staffers and really determine if the issues could be resolved with a small change within the functionality of the AMS or more training. It could be as simple as giving your AMS’s help team a call and making sure you’re getting the most out of your software.

If you do decide that a new AMS is the right solution, check out our guide to find the right one!

Download our free guide to selecting an AMS!

Topics: association management, association software

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