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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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Is it time to leave your Association Management System?

Posted by Sarah Hill

There are two reasons to leave your AMS, and they’re not necessarily bad ones.

 Is it time to find a new AMS?

1)   Your association changed

Your membership grew, expanded, and is more connected, right? That’s the change we love to see, but there are all kinds of change, including changes in leadership, membership preferences, activity frequency and type, budget shifts, and even just mood. All of these are valid reasons to reassess your AMS needs, and some of those changes may require that your software change to keep up.

 

2)   Your AMS changed

Things change quickly in the software world, and something as simple as natural turnover in engineering staff could mean HUGE changes in your AMS. AMSs could also come out with new product or grow and change in a direction opposite of what you need. Also keep in mind that AMS providers are businesses, too. They have changes in leadership, vision of the companies, mergers, and budget shifts. Any number of those could be a factor in why you reassess your needs.

 

Here are some questions to ask yourself:

Do you need more or different functionality?

Are you unhappy with the service you’ve received in your training, implementation, and help requirements?

Are you exceeding your budget?

How does your site admin and association leaders feel about your AMS?

Has your membership spiked? Is your AMS still appropriate for the size of your association?

  

Before you go, though, be sure this decision is the right one. Finding another AMS and going through the training and implementation process can be expensive, time-consuming, and tiresome. 

Talk with your board or other staffers and really determine if the issues could be resolved with a small change within the functionality of the AMS or more training. It could be as simple as giving your AMS’s help team a call and making sure you’re getting the most out of your software.

If you do decide that a new AMS is the right solution, check out our guide to find the right one!

Download our free guide to selecting an AMS!

Topics: association management, association software

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