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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Millennials

Posted by Sarah Hill

We've talked a lot about the emerging generation of association executives, and getting them ready to take over. Here are some great resources for you to address that very issue for your association in today's Friday Top Five!

 Friday Top Five: Millennials

Why you should train your Gen Y employees to be leaders by Anita Ferrer

 “Leadership skills grow with practice, but what about training? According to a study, organizations are waiting too long to formally prepare employees for the next step.”


Generation Why? Why recruiting Millennials is Key for Associations by Brandon Russell

“What worked for Baby Boomers and Generation X won't necessarily resonate with Millennials - They, well...we, like our communication. (Since I fit in to this demographic I should probably write in first person.) We are constantly connected, always engaged (often doing multiple things at the same time), and hungry for information now.”


Are Millennials and Associations the Oil and Water of Today by Jeff Hurt

“It’s an association migraine of the worst kind. The tension is as thick as a dense fog. It’s at an all time record threat level. It’s like mixing oil and water. Some try to label this tension as one of two traditional categories: threat or opportunity. Others say it requires more than identification.”


Millennials and Small-Staff Associations: A Great Match? By Shannon Otto (this is a post from 2010, but it’s got some great points!)

“…young professionals have a lot to offer membership organizations. And for millennials just beginning to establish their careers, small-staff associations can be a particularly fulfilling starting point.”


3 Reasons Why Millennials Look Like Future Association Members by Amanda Batson

“With the jobless recovery that seems to be permeating the globe, maintaining professional and industry expertise will be critical to maintaining employment.  Regarding networking, these young people already are pros.   Through their active participation in social media, they constantly are networking.  Quality blended learning and networking offered by associations fill the bill for Millennials.”


Want some help reaching the next generation?

Click here to download  our guide to reaching

Topics: association management

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