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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Blog content: curating versus creating

Posted by Sarah Hill

Today I am going to post about a very sensitive subject to my heart: relinquishing control over this blog.

I take tremendous pride in generating daily content for you lovely readers every day, and the association world leaves me with no lack of content ideas. However I recently attended a social media conference that discussed the importance of curating content.

Curate content for your blog, don't just create

Let’s explore the difference between “creating” and “curating” social media content. Creating is pretty simple: you think of an idea, you share it, tweet it, blog it, post it, pin it, and so on. Curating content is a bit different. I subscribe to relevant blogs that I read and keep up with daily. I share a lot of it with the MemberClicks readers, because a lot of it is completely relevant to association leaders and our followers, but curating content is a lot more than just “sharing.”

Curating content involves thoroughly reading and picking out the best stuff for your audience and sharing relevant quotes, then promoting with extensive link sharing. It’s a mutually beneficial post for everyone because sharing is good, obviously, and it’ll leave the door open for the blogs you reference to pay it back and reference you in the future. On that note, it also gives you an idea as to the caliber of content your sister blogs post.

That’s where the content control-freak in me gets nervous. It feels to me like a cop-out when a blogger simply shares another blog’s content. It’s so much more than an easy content day, though. In fact, some days curating great content takes longer than jamming out original thoughts. Besides the age-old standard of referencing other experts, it truly is a service to your readers to expose them to great content, regardless of who wrote it.

For examples of some content curating, check out any of our Friday Top Five blogs. The most recent one posted about working with Millennials was a popular one. In the spirit of sharing, Membership Geek does a great job too.

One final thought: the door swings both ways. Your blogs will be more successful if your content winds up being “curated” on another blog, so write with sharing in mind.

Happy curating!

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