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MC Talks
The MemberClicks Blog

Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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Your association's natural fit in social media

Posted by Sarah Hill

It’s been pounded into your head: your association needs to get on social media. But it’s an overwhelming prospect! Your plate is already overflowing, and now you have to tweet every 10 minutes and start taking pictures of food?!

Don’t worry. You don’t. It’s perfectly acceptable (and smart) to be selective about what social media to invest your time in. Here’s a quick guide to determine where your association naturally fits into the social media world.

 Social Media: Where Does Your Association Fit In?

You’re perfect for Twitter if…

Twitter

You have a lot of things to say quickly. This is especially ideal for updating live events where a hash tag can easily be followed.

 

You’re perfect for Facebook if…

Facebook

You know your members already engage there and you have a mix of content (words, pictures, and some video) and you can commit to posting at least daily.

 

You’re perfect for Pinterest if…

Pinterest

Your content is mainly visual and kind of crafty. I’ve seen some amazing Pinterest accounts for architectural associations, and different food associations. The Pinterest audience loves a good recipe or decorating scheme.

 

You’re perfect for Google+ if…

 

Google+

You have some time to invest in engagement (and you use your Gmail often.) Google+ communities are the way to go for this platform. They’re new on the scene, so you can even start your own!

 

You’re perfect for Foursquare if…

Foursquare

Your association moves around to a lot of cool, noteworthy places frequently. This is a GREAT way to promote members’ locations if you’re a restaurant association, for example. Be careful, though. This one is only mobile.

 

You’re perfect for Instagram if…

Instagram

You have a lot of visual elements that are somewhat artistic. Granted, the photo filters make every picture look artistic, but the difference between Instagram and Pinterest (the other photo-based social media) is that Pinterest pins are for utility mainly and Instagram photos are primarily for sharing.

 

Remember: It’s OK to pick and choose! Being active in all social media communities is a full time job and you may not have the manpower to make it happen. Another good rule of thumb is to follow your members! Keep that communication open and ask them. You may even get a few volunteers out of it!

Need some more help with social media?

Click here to download our  Small Staff Guide to Social Media

Topics: association management, social media for associations

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