Since starting at MemberClicks, home of the "Small Staff Smile," social media presence has looked a lot sunnier from where I sit.
You have to admit, life online can get rather... turbulent. When people don't have to face someone to lodge a complaint, but your audience is hundreds (sometimes thousands or millions) people tend to get harsh. If you don't believe me, scroll back in time to the last election, or find any facebook page dedicated to any politician or notorious defendant in a trial (think OJ Simpson or Casey Anthony.)
MemberClicks focuses on the smiles, though. Almost every morning we try to post something to inspire a happy face for our readers, followers, and fans. It's great from our point of view because we love to spread smiles, but also it's a nice break from all the uncensored negativity online.
In my latest post with SocialFish "Why are we all chugging the Hateraid online?" I address this unhappy issue and talk about MemberClicks' approach to spreading the happy instead.
"My company, MemberClicks, chooses to focus on the happy. As long as the platforms cooperate technically, every day we upload something to make our audience smile. Sometimes it’s random happy faces, but cute animals always world. Always. The result is greater reach through new likes and follows."
Take a look at your association's online content. While it doesn't always have to be puppies and sunshine, chances are your audience will appreciate the positive outweighing the negative.