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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.

Here are a few thought starters:

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Great Ideas on #assnchat

Posted by Sarah Hill

I mentioned before that both MemberClicks and I (as the blogger/Social Marketing Speicalist) participate in the weekly twitter discussion hashtagged #assnchat. It’s a conversation that happens every Tuesday at two, led by Amplified Growth’s KiKi L’Italien. Each week the host selects a topic and association leaders and advocates log on to chatter about conventions, latest news, branding, fund raising, social media, or any topic relevant to associations of every shape and size.

This week, I was unexpectedly inspired by #assnchat. The topic was ASAE’s recent “Great Ideas” conference, which I did not attend. Usually when the topic is about an event I didn’t get to attend I am a silent observer on the weekly twitter chat, but this week I was happy to be able to contribute, and learn a lot about “Great Ideas.”

Great Ideas on #assnchat

One of the most interesting conversations had to do with “creativity rooms.” People were throwing out ideas about environments that encourage creativity. Some good ideas were tossed around: puppies, crayons, and snacks all resonated with this week’s #assnchat-ters. The idea was so popular, in fact, that Deirdre Reid used it as a blog topic

Before you start thinking of a Kindergarten classroom, stop for a second. Kids are well known for saying what’s on their minds and running with it, and having extensive imaginations. All of those are essential to great ideas, and in the professional world you often have to go through a LOT before you find a few that work, and one or two you really want to spend your time and money developing.

Some other great ideas that were brought up in #assnchat yesterday:

Users were asked to give three ways they “fascinated.” The answers ran the gambit from creativity to humor to authenticity.

Conferences were analyzed and users were asked to contribute things they liked to see when attending, as well as change they expected and most effective ways to relay information.

All in all, it sounds like a great, creative party.


If you are interested in joining #assnchat, be sure to tune into the hash tag on twitter every Tuesday at 2pm eastern! Look for us on twitter @MemberClicks!

Topics: ASAE

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