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The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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Great Ideas on #assnchat

Posted by Sarah Hill

I mentioned before that both MemberClicks and I (as the blogger/Social Marketing Speicalist) participate in the weekly twitter discussion hashtagged #assnchat. It’s a conversation that happens every Tuesday at two, led by Amplified Growth’s KiKi L’Italien. Each week the host selects a topic and association leaders and advocates log on to chatter about conventions, latest news, branding, fund raising, social media, or any topic relevant to associations of every shape and size.

This week, I was unexpectedly inspired by #assnchat. The topic was ASAE’s recent “Great Ideas” conference, which I did not attend. Usually when the topic is about an event I didn’t get to attend I am a silent observer on the weekly twitter chat, but this week I was happy to be able to contribute, and learn a lot about “Great Ideas.”

Great Ideas on #assnchat

One of the most interesting conversations had to do with “creativity rooms.” People were throwing out ideas about environments that encourage creativity. Some good ideas were tossed around: puppies, crayons, and snacks all resonated with this week’s #assnchat-ters. The idea was so popular, in fact, that Deirdre Reid used it as a blog topic

Before you start thinking of a Kindergarten classroom, stop for a second. Kids are well known for saying what’s on their minds and running with it, and having extensive imaginations. All of those are essential to great ideas, and in the professional world you often have to go through a LOT before you find a few that work, and one or two you really want to spend your time and money developing.

Some other great ideas that were brought up in #assnchat yesterday:

Users were asked to give three ways they “fascinated.” The answers ran the gambit from creativity to humor to authenticity.

Conferences were analyzed and users were asked to contribute things they liked to see when attending, as well as change they expected and most effective ways to relay information.

All in all, it sounds like a great, creative party.


If you are interested in joining #assnchat, be sure to tune into the hash tag on twitter every Tuesday at 2pm eastern! Look for us on twitter @MemberClicks!

Topics: ASAE

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