You got the message and you set up a Facebook page and a Twitter account for your association. Now you’re assessing your Association Management Software, and you start hearing so much about an internal social media community where your members can interact, share, view each other’s profiles, register for events, share photos, etc.
Yes, another one.
Does it ever end?
Well the bad news there is probably not.
But there are tons of advantages to using your Association Management System’s social media community.
The first one is obvious: your members are already engaged with your AMS. They need to log on to register for events, pay dues, and find information. The secret to social media success is going where your preferred audience already is… and you can’t get much more of a slam-dunk than your Association Management Software.
Here are some things to keep in mind to maximize your Association Management System’s Social Community:
You should be able to arrange your members’ profiles (or they may arrange themselves) into groups or circles for specific interest or projects. For example, an event planning committee should be able to engage in the AMS’ internal community to set up meetings, make plans, and share links and information.
Many Association Management Systems’ Social Media Communities offer feeds similar to what you see on Facebook and Twitter. That way you can see where your friends and colleagues engage so you can too. As an association executive, the feed will be a big selling point for the social community. It’s one of the best chances for engagement and interaction within the AMS.
Another useful feature is the photo album. It’s a great place to share pictures and celebrate the successes of your association’s events and members away from the more-public eye of traditional social media like Facebook and Twitter.
The social media community on your AMS should be much easier to maintain than the various social media platforms online. But initial engagement is tricky. It might take a couple tries to get engagement going, but once you do your members will have a place where they can interact and engage in important association matters.
If you need help making the most of your AMS' social community, give your provider a call! If you are a MemberClicks customer, this number will help: 404.879.2800.
Curious about traditional social media like Twitter, Facebook, and LinkedIn?