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MC Talks
The MemberClicks Blog

Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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Friday Top Five: Crowdfunding

Posted by Sarah Hill

Crowd funding or crowdfunding (alternately crowd financing, equity crowdfunding, or hyper funding) describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations. Crowdfunding is used in support of a wide variety of activities, including disaster relief, citizen journalism, support of artists by fans, political campaigns, startup company funding, motion picture promotion, free software development, inventions development, scientific research, and civic projects. -Wikipedia

 Friday Top Five: Crowdfunding



PhilanthroTech: How Nonprofits Are Using Crowdfunding by David J. Neff

“But crowdfunding isn’t new to nonprofits; it’s something they have been doing for years. They build up an online and offline community, create great projects, and then ask the community to fund them through donations. However, there is a new way that nonprofits are using crowdfunding: giving days. I foresee that 2013 will be the year that this strategy really takes off.”

Is Your Association Taking Advantage Of The Three Stages Of Social Commerce by Jeff Hurt
“Bottom line, sCommerce is really about people. And it’s about connecting people to people.
An organization’s connection with its customers is becoming more important than its product or services. It’s about developing and maintaining those relationships. Ultimately, we have got to love our customers.”

Crowdfunding your next nonprofit project or social enterprise startup
“Fact or fiction. Crowdfunding is a viable source for funding your next nonprofit or social enterprise startup. As with most things, crowdfunding is not all the media makes it out to be.”


When Crowdfunding Is A Matter Of Life And Death by Justine Sharrock

(Note: This isn't a story about fundraising for a nonprofit or association, but it is an uplifting story about the power of crowdsourcing)

“"We wanted something up and running quicker than a traditional fundraiser," says Horton. "Matt has a lot of friends on Facebook. We have a large extended family. We knew it was a good way to reach a lot of people really quickly."
They came up with the idea on Friday. A week later it was live. Within two days, they had raised around $7,000. (The fund is currently approaching $40,000.)”

If you really want (a lot) more information about Crowdfunding…

The Crowdfunding Wiki by Michael Sullivan
Crowdfunding, inspired by crowdsourcing, describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations. Crowdfunding occurs for any variety of purposes, from disaster relief to citizen journalism to artists seeking support from fans, to political campaigns.

Topics: association management, small staff association

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