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MC Talks
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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Friday Top Five: Newsletters

Posted by Sarah Hill

Do you send out a newsletter for your association? If no, you should consider it! If yes, here are some resources to help you out.

Friday Top Five: Newsletters

8 Tips for Successful Newsletters by Andi Enns

This post is geared towards businesses, but the same concepts can apply to your association! For example:

“Be Consistent In Design
Don’t change your template every time! Readers like regularity. Look at the major magazines at the local bookstore: though Cosmo is a different color every month, their logo is consistently the same font. The layout of headlines is basically the same. Even if it was blue last month and orange this month, it looks like the same magazine. Be the same with your newsletter!”

 

The Role of a Newsletter by David M. Patt

“A newsletter is not the place to conduct vitriolic debates. That drives people away. It gives the impression the organization is chaotic, disorganized, lacking direction, and home to mean people.”

 

Elements of a successful newsletter

“After relevance, authenticity is vital. Authenticity may have become a buzz-word, but for good cause. If I have the slightest twinge that the newsletter is using marketing techniques disingenuously, my brain starts to tune out. People aren't stupid. We recognize marketing.”

 

20 tips for great email newsletter design

“Your recipients have chosen to receive your updates so keep them as your priority - learn who they are and always have them in mind when creating your newsletters. What do you think they're interested in? What do you want to share with them?”

 

How a Newsletter Help You?

“Writing and publishing a newsletter is an easy way to stay in touch with your current and past clients, organizational stakeholders and an interested public. People want to learn from you- you are the expert. Share some knowledge. People want to trust and engage with you- keep them updated on your organization. People want to learn about new trends and success stories in your field- keep them current.”

Topics: association management

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