Video can seem like a huge undertaking, but with almost all digital cameras having a video setting, most smart phones making video super easy, and HD cameras fitting in your pocket, it’s easier than ever to have sharable, quality content. Not to mention YouTube has an easy-to-use interface that makes sharing practically effortless.
The hardest part, believe it or not, is generating the content. So we’re here to help you out with a few ideas. The best part is, you can use these basic video formats again and again!
1) Meet the members
Your association is filled with knowledgeable, driven, professional individuals. Showcase all of that talent! It’s a win-win. You can brag about your quality membership base, they get some exposure and something to explana-brag about, and everyone could possibly recruit new members. A short, casual, 1-2 minute video asking about the person and his or her involvement in the association could be a great thoughtful video. Or let the member decide his or her introduction to the internet and the rest of the membership!
2) Share your community
By “community” we mean both the geographic area and the nature of your association. Show off cool innovations in your field, great work areas, and things your members have been working on. It gives legitimacy to your association by showing members at work, and is a great tool to show off the insight and knowledge of your members without a straight Q and A interview.
Not all videos need to be actual motion pictures. Slideshows set to music are be just as compelling as movies, plus you already have the content! They’re easy to make in most video editing software, and slideshows have the added benefit of fitting in more faces: people love to see themselves and a video that has 30 faces in it is a lot more likely to get shared than a video with one face in it. Keep in mind, though, that while great videos, all of your video content can’t be stills. Intermix those slideshows with video or you’ll look like a one trick pony.
4) Media outreach
Has your association been interviewed by any local news agencies or vlogs? They’re usually very willing to share that footage, as long as you promote the video using their station bugs and captions. It’s also a great way to prove your association’s impact on your community!
5) Speaker series
Do you or any of your members or employees give speeches? If so, make sure you’re there! Not only for moral support, but also to showcase their work on your video page or your website!
Don’t forget, that even though these types of video will probably resonate among your members and lead to some increased activity and views, the absolute best content is unique, animated, and quite often, spontaneous. It’s those “out-of-the-box” spontaneous videos that go viral. Good luck and happy filming!
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