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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Event Registration and your Association Management Software

Posted by Sarah Hill

If your members are the main ingredients of your association cupcake, the events are the icing. It makes the cupcake that much sweeter, and events are expected and frankly, hold the members together. How weird would it be if someone tried to give you a cupcake with no icing on it?

Event planning and your AMS

Mmmmmm... delicious delicious association...


Event planning and registration is a very big deal in your association management software for that reason. So what should your AMS be doing for you to make “whipping up the icing” as easy as possible?


The challenge: Creating registration forms

How your AMS helps: Your association management software should have an easy template to set up registration forms, customizable to the fields you need. Not every event is the same, and for some you may need more information than others. For example, if you were having an open mixer, wouldn’t it be great to have the contact information of all of those potential new members?


The challenge: Tiered pricing

How your AMS helps: Are you a member? Admission is $20. Not a member? $30. Want to become a member? $150. Those are the kinds of options your association management software should make easy for you. There’s also an option for early bird and late registration. This is the kind of task that could waste valuable time for an association executive, that your AMS should help you knock out in minutes.


The challenge: Email, Email, Email

How your AMS helps: Automation. Rather than you having to coordinate receipts to event registrants, your association management software should knock that out for you and deliver to the registrants E-mail. You should also be able to set up automated reminders and updates as the event approaches, saving you a cumbersome (but essential) task in the final stages of planning.


The challenge: All of that final paperwork

How your AMS helps: Your association management system should make generating post-event reports as simple as a click-click-click. Lists of attendees? Done. Final budget break-down? Done. Final attendance? Done. It should be as easy as that!


Your AMS should be all about making your association a delicious treat for your members!

Want to sharpen up those event-planning skills?

Download our Event  Planning Guide for  Small Staff Associations

Topics: event planning, association software

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