You know Pinterest is a great place to get decorating ideas and recipes, but are you using it for your association? And are you following MemberClicks on Pinterest? You should be, to both!
Pinterest for Associations: Visual Content is Key by Omnipress
Do you have visually appealing content?
Does your association have fun infographics, engaging eBooks and free on-demand webcasts to share? It may be the perfect time to consider making over the first page of your association eBooks, or the cover page of your white papers. If your content is extremely text heavy, stick to Twitter and LinkedIn. Pinterest is all about creating a visual representation of your association content.
Pinterest 101 for Associations by David James Group
“All organizations—whether you’re a Fortune 500, a university or an association—have stories to share and advice to give, and well, if you don’t, you probably at least have fun stuff to spread across the web.”
How to Use Pinterest to Advance Your Organization by Maddie Grant
“Organizations can use Pinterest to tell their story to all of their constituencies — donors, sponsors, volunteers, members, potential members or employees, and the community at large. By organizing your organization’s case structure, interpreting it to a story archetype such as the fairytale, and then depicting your story visually on pinboards an organization can communicate with all of their constituencies in a powerful media. Since most people are visually dominant and learn best from visual input, Pinterest is an ideal way to significantly expand your storytelling abilities in social media space.”
“Here's the deal. None of the people who do social media that I hang with are happy about Pinterest having a practical application for business, including me. I have had a lot of fun going onto Pinterest to escape my usual business-related work and thinking, instead, about how much I love the color combination of plum and chartreuse. Too bad for us. Pinterest has some business applications for more than the obvious ones for retailers and Pinterest hasn't caught up to adding the functionality that would make business easier.”
Your Business Pinterest by Tim Newman
Note: This blog is targeted to business, but the tips and tricks translate nicely to associations!
“Pinterest is an entirely visual platform. Well-written content is important, however it is the image that you pin will be what catches the eye first. Think about what makes your business visual—products are a great place to start, but a great photo of product in action can take that one step further. Linking to your great content starting with a fantastic photo will help ensure that your Pinterest account is followed by those who are actually interested in your business and brand.”