Marketing can be a confusing concept, but it is absolutely essential to small staff associations. We're hoping these blogs can help clear things up, and help you get the ball rolling on your association's marketing strategy!
Note: This whole blog is a good find for association marketing, but here’s a particularly good quote from Tony Rossell about direct mail marketing and why it shouldn’t be abandoned as a marketing tool.
“In my experience, direct mail remains an effective and scalable channel to help organizations get and keep members. Used properly, it is highly targetable, track able, and affordable. If it is not in your marketing portfolio of tools, it probably should be given a try.”
“This year we learned that 65% of membership associations that introduced member research in 2012 saw an increase in new members. 59% saw an increase in membership and 45% realized an increase in renewals.”
10 Big Ideas for Marketing Your Association Meetings by Dave Kovalski
“Good marketing does three things… inform, reassure, and inspire. To inform is to let potential attendees know the conference is happening. To reassure is to provide content descriptions and other details about the conference. To inspire is … tricky.”
“…The correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. In other words, base budgets on the harvest, not on the cost of the seeds.”
Slideshare presentation: Email Marketing Strategy for Associations by Lori Ely for Informz
“Use all of the channels available to you to create awareness and extend the reach of your messages. Use each channel to enhance and compliment each other.”