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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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Managing Association Growth: More Members

Posted by Sarah Hill

 This week MemberClicks is walking through our guide to managing association growth. Each day we'll walk you through a step on the long road to preparing for, managing, and executing some spectacular growth!

Yesterday you heard how to kick off your growth preparations with a good, thorough assessment of your association. Today you're going to get ready for the jump in membership numbers!

Get ready for new members!

Prepare yourself for a stampede of new members! Let's hope they're not ducks, though.

 

First stop: Growth in members

How it happens: Someone has been knocking it out of the park with outreach by engaging in social media, planning awesome events, or working crowds at networking events.

 

What it means: Meetings will have larger attendance. Communication will go up: you will be receiving and sending more E-mails, answering and making more phone calls, engaging in more social media, and planning more meetings, and different types of meetings at that.

 

How to deal: Chances are you’ll need a sharper organization system. You’ll need to have a system in place to keep track of E-mails, dues, and the upcoming, more-frequent events. That means you need an Association Management System, like MemberClicks.

Download our guide to selecting an AMS, and give us a call when you’re ready!

Download our free guide to selecting an AMS!

Topics: association management, small staff association, membership management

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