It seems like associations should have no problem generating content for blogs, magazines, E-mails, newsletters, and social media, but that just isn't the case. Today's Friday Top Five rounds up some of the most insightful blogs on the topic!
Associations Now: Map out your content strategy by Lauren Kelley
“Does your association produce content like magazines, blogs, tweets, white papers, websites, and books with a clear direction and audience in mind? If not, content strategy can lead you down the path of greater efficiency and improved member engagement.”
If Content Marketing is the New Black, Why Are Associations Wearing Plaid? By Ray Van Hilst for the Vanguard View
“Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. “
Content Strategy for Associations is Different by Lindy Dreyer for SocialFish
“If content were king, associations would all be royalty online. We have content. Tons of content. For us, the challenge is not finding new and interesting things to post, it’s posting it in a way that stops people in their tracks and compels them to dig deeper.”
Who “Owns” Content? By Maggie McGary
“Unlike for-profits for whom such content is likely just about marketing copy, in the context of associations, content has a much broader meaning. A for-profit company produces white papers as marketing collateral to generate sales leads. Associations produce papers for education, to elevate a profession, even to save lives.”
Social Media Content for Associations by Yours Truly
Pardon the explanabrag. This was one of my favorites to write.
“In social media it’s all about sharing. There’s nothing wrong with sharing, retweeting, or repining someone else’s content.”