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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Do or Delegate?

Posted by Sarah Hill

Great leaders know when to delegate, that’s no question. And as a small staff association leader, you no doubt HAVE to delegate, and often. But how often does that backfire? Here are some tips for when to delegate and when to do it yourself. 

To do or to delegate?

You have a committed, responsible board: DELEGATE

At the risk of sounding obvious, that’s what they’re there for. Your board should help you make decisions. Even if they’re volunteers and unable to take on the tasks themselves, they can help decide who is the best to do it.


You have too many events back to back: DELEGATE

Event planning is a great way to get members engaged. There are clear deadlines and action items and it’s not an open-ended volunteer stint: it’s over when the event is over. Empower your members to help with events, or plan a committee to do it. Keep in mind that you’ll have to check in occasionally, but do not hover!


You are running out of time to plan your meeting: DO IT

Although you can (and should) share leadership, meetings needs a unified voice. If you get busy one month, it’s no reason to send your meeting routine into an upheaval and start them being member-run. If meeting planning is a regular issue, consider regular rotations of different meetings to be run by members instead.


The association needs a vision or tweak to the mission: DO IT

You are the most senior person in your association. For this reason, you are the most equipped to make big decisions about the future of the group. This should definitely take some time and some other people should be consulted, but ultimately vision and mission is your responsibility.


Your budget needs examining: DELEGATE AND DO

If your association has an accountant, now is the time to tap him or her and hit that budget hard. The intricacies of your association budget shouldn’t be handed off to anyone less than completely qualified, and there are likely only one or two people besides yourself who are able to handle that task properly.


You need a new AMS: DELEGATE AND DO

This is the perfect time to form a committee for an AMS search. For more information on selecting an AMS, download our free guide!

Download our free guide to selecting an AMS!

Topics: association leadership, event planning

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