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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Association Blog Topics

Posted by Sarah Hill

Friday’s blog is usually a top five of the best links about a relevant association topic, but in my usual link round up I found a blog that’s so great, it deserves a day to itself. Curt Moss published a blog on blogging (a little blog-ception there) complete with a list of 25 topics that your blog can use over and over again to create relevant topics that serve a wide range of purposes. So today’s top five is going to be a selection of the best of those (although they’re all wonderful) for your perusal and blogging pleasure. 

Blog Topics for Associations

1) Why do businesses join your association?

 Answering this question not only makes a great blog, but it’s a tremendous argument for sponsorships and recruitment. Make sure this answer is fresh and updated. This is the blog you want Google to land on when someone is researching your association!

 

4) Who is your latest member? What caused them to join?

Any look at your membership is a good one, especially one that shows some individual personality. Could potential members fit in with the members you profile? Is everyone the same, or are there different ages, backgrounds, and professional levels represented? Does the membership offer chances to mentor or find a mentor? These are the questions that potential members would want answered that could be found in this blog!

 

11) What was the last event you had? What was discussed there that should be shared?

Face to face networking is one of the biggest perks of joining an association. Brag about your events and what went on there!

 

20) What members have you helped to grow their business? How many jobs were created?

This is not only impressive in a tough economy, but a glowing reference to what you offer your members and community. It speaks for itself as to the benefits, and paints a portrait of some of the programs in place that can help new members and existing members can take part in.

 

22) Who do you want to thank today?

In one short blog, you are showing humanity, humility, and the network of support available to your association.

 

See the rest of the list here. Great post, Curt! 

Topics: association management, social media for associations

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