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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Donors and Fund Raising

Posted by Sarah Hill

 This week a rather depressing list crossed my reading list: America’s Worst Charities.  Basically the story exposed charities that collected money from fund raising and donors, claiming it was going to help people in need but actually the CEOs were lining their own pockets. 

That understandably made me sad. Associations are nonprofits that sometimes gain money through donors and contributions, and with the release of a list of bad eggs like that, it may be tough finding that charitable giving.

It’s in that spirit that today’s top five is about donors and fund raising.

Friday Top Five: Fund Raising and Donors

Creative Fundraising Ideas for Non Profit Organizations by Joe Garecht

“What happens when your group is trying to raise more money for new initiatives, or trying to fill in the gaps where some old methods have started to fail you? The answer is creativity – stepping outside the box and testing new methods of raising money for your organization.  Not every tactic will work for every group, so testing is key, but every charity should be constantly expanding its fundraising repertoire and testing new tactics.

 

Getting International Donors Through Direct Mail by Robert DiVincenzo

“As more nonprofit organizations set their sights overseas to acquire new donors or members, they are finding that direct marketing—when done right—can be a highly effective tool for helping to achieve their international goals. “

 

What I Learned from Adam Grant About Givers by Beth Kanter

 “...he made some good points about how to encourage a culture of giving in the work place: Get right people on the bus, reduce the costs, show the impact, encourage help seeking.“

 

9 Ways Board Members Can Raise Money Without Fundraising 

“If you think of a board member’s “get” responsibilities in these much broader terms, then I find it difficult to imagine a board member who cannot bring money in the door. You just have to get strategic about how each individual board member can best contribute to the organization’s bottom-line.”

 

3 Ways to Stand Out to your Donors by Caryn Stein

“No matter your issue area or organization size, make it a priority this year to be creative and personalize your cause through story and imaginative outreach. The ability to stand out and truly connect with supporters will continue to be the defining factor of successful nonprofits.”

 

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Topics: association management

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