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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.

Here are a few thought starters:

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Friday Top Five: Association Job Hunting

Posted by Sarah Hill

Job hunting in the association world can be a tricky thing. When you’re an association leader, your skill sets are tough to put a finger on. If you’re a decision maker for the National Association of Dry Erase Markers, one could reasonably assume that your skill set lies in markers, colors, caps, and so on. What you really need to emphasize is the organization, leadership, and jack-of-all-trades quality of your career.

Today’s top five is a little different in that there are only a few links. That’s because there’s not a catch-all solution for each association professional: you’re all very distinct and qualified and VERY unique. So here are five resources that could help with an association job-hunt.

Friday Top Five: Association Job Hunting

Your National Chapter

If you’re looking to rise up in the association of which you already a part or if you are looking to relocate, this is where you go. Solidify connections with the national chapters and keep your ear to the ground. Let it be known that you’re interested in a transition, and those connections will payout!


LinkedIn and other social media

LinkedIn is a job hunters dream. The groups and new channels feature offer a wealth of resources, not to mention connections. You never know who will happen to mention an open job on their general feed! Other social media isn’t quite as strong with job hunting, but don’t discount it entirely. I have several friends who post job openings on their facebook pages and any association twitter search can usually pull up one or two links.


Your college or university

This one can get overlooked quite frequently, but don’t discount your university. Think about it: educational institutions like that are the homes and supporters of many associations as they are. Plus networking with other alumni is nothing to sneeze at: there are some valuable connections there and alumni pride that moves you close to the top of the list!


ASAE Career HQ

Don’t forget to check out the mama of all association information! You can create a job search account and sign up for regular job alerts and take advantage of services such as resume writing, career coaching, social network profile development, and more.


ASAE Annual Meeting Job Coaching

This is a cool feature of this year’s ASAE Annual Meeting in Atlanta. Be sure to set up an appointment if you think it’s a right decision for you! According to the website, “engaging with a professional coach can help you: strategize the next phase of your career, define goals for your future, assess your leadership skills to increase effectiveness, problem-solve an issue you are facing, and work more effectively with your board and/or your staff team.”


Topics: association management

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