Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.
To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.
To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats: