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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Membership Models

Posted by Sarah Hill

Think of your association as a wolf pack. There are many different ways to expand your pack to include more people, but as we all know it takes all kinds of adventures, parties, and different models. Today's Friday Top Five focuses on the membership model part, so your wolf pack can grow by one. Then another one... then another one... then another one...

Friday Top Five: Membership Models

Associations Now: Embracing Free Membership by Melanie D.G. Kaplan

“Some might call it free membership—and they'd be right. But Erin Fuller calls her stroke of brilliance "radical inclusiveness," and it's helping The Alliance for Women in Media thrive.”

 

Two New Membership Models that are Thriving and One Membership Model that is Struggling by Tony Rossell

“As they look to the future, many membership groups are looking for ways to either increase revenue of cut costs. To achieve this, they are introducing new membership models.”

 

Rethinking Membership as a Global Engagement Model by Peter Turner 

“No longer can associations continue with their traditional “one size fits all” approach to membership”

 

Hanging out and talking about membership by Joe Rominiecki

“Spoiler alert: We did not come up with a perfect membership model that will sustain all associations for years to come. But I don’t think that was ever the goal. We did, however, learn from each other.”

 

Are Free Membership Models the Future for Associations? By Joshua Paul

“Associations see an opportunity to bring more people, especially young people, into their communities by offering engagement opportunities that don’t require a financial commitment upfront.”

Topics: association management, membership management

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