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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Friday Top Five: Membership Models

Posted by Sarah Hill

Think of your association as a wolf pack. There are many different ways to expand your pack to include more people, but as we all know it takes all kinds of adventures, parties, and different models. Today's Friday Top Five focuses on the membership model part, so your wolf pack can grow by one. Then another one... then another one... then another one...

Friday Top Five: Membership Models

Associations Now: Embracing Free Membership by Melanie D.G. Kaplan

“Some might call it free membership—and they'd be right. But Erin Fuller calls her stroke of brilliance "radical inclusiveness," and it's helping The Alliance for Women in Media thrive.”


Two New Membership Models that are Thriving and One Membership Model that is Struggling by Tony Rossell

“As they look to the future, many membership groups are looking for ways to either increase revenue of cut costs. To achieve this, they are introducing new membership models.”


Rethinking Membership as a Global Engagement Model by Peter Turner 

“No longer can associations continue with their traditional “one size fits all” approach to membership”


Hanging out and talking about membership by Joe Rominiecki

“Spoiler alert: We did not come up with a perfect membership model that will sustain all associations for years to come. But I don’t think that was ever the goal. We did, however, learn from each other.”


Are Free Membership Models the Future for Associations? By Joshua Paul

“Associations see an opportunity to bring more people, especially young people, into their communities by offering engagement opportunities that don’t require a financial commitment upfront.”

Topics: association management, membership management

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