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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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The ASAE App: Notes, Schedules, and More

Posted by Sarah Hill

We love organization. We are an AMS provider, after all. If you haven’t downloaded the ASAE 2013 app for your iPad or smart phone, you should go do it. Right now. We’ll wait.  Get it? Great. Let’s walk through some of the cool stuff we’ve found! (Note: this blog was written based on the iPad version of this app. The phone version is bound to have a few changes! We recommend you click around and explore for yourself.)

The ASAE 2013 App

The Dashboard is the home page of the app. On the Dashboard you’ll see the twitter feed following the official conference hash tag: #ASAE13. Based on a little exploratory tweeting, I have learned that the twitter feed now isn’t updating at quite the clip it will be during the show. So this app will be a great tool for interacting once she show begins, and will save you the trouble of opening several apps to engage via Twitter.


There’s also today’s date, not so critical today but the day of the event, with visions of learning and technology solutions dancing in your head, that could be critical information. Sessions and dates are hard to remember, especially when you’re out of your normal routine. Right below the event is your schedule, which we will get to in a minute.


Below the date and the schedule are the announcements. Nothing’s there yet. I anticipate the excitement of the first announcement going up when the show begins.


And finally on the Dashboard you’ll see a lovely banner ad on the top. Don’t be afraid to click on the stunning blue and green one featuring a refreshing AMS solution. Ahem.


From there, the next tab is “manage schedule” along the bottom of the screen, and this is where it gets super helpful. All of the ASAE sponsored events are there, and with one tap you can check them off as “attending” and it will automatically create a schedule for you, complete with descriptions, times, and locations. There are many receptions and parties that aren’t listed in the ASAE app, though, so we just wanted to remind you of the Small Staff Shindig. It’s on Sunday night from 6p-9p at Stats! It won’t appear in your app schedule, but it will be hard to miss.  RSVP here!


Next is the “My Sessions” tab. In this tab you’ll see all the events you just checked onto your schedule, the details about those events, and a notes column. This is going to be cool when you’re in the sessions and want to take organized notes about what you’re learning. It’ll also be a great tool to be able to look back and turn those notes into shareable action items., and jog your memory when reporting on what you learned to your members and board back home. By the way, while you’re looking for sessions to attend, please check out our very own Mark Sedgley’s presentation “Culture Shock: What Small-Staffs Can Learn From Tech Company Culture” on Sunday at 1:30 in room B208!


Onto the Exhibitors tab. You can search by name or booth in your app. We suggest, just for a test run, searching for “MemberClicks” booth 424. Next to our name there’s a little icon that looks like two people. If you tap on it, it turns green, signifying that if’s “selected.” If you tap on it again, a red check appears, signifying that you’ve “visited” it. A notes column pops up to the right, where you can jot down information, names, numbers, pricing, anything that could be useful to you on the exhibitor floor. You will also get information about the vendor, a link to the website, an E-mail, and a map highlighting the location of the booth.


The exhibitor tab is great for organization when walking about the trade show floor. You likely have something your association is shopping for. Maybe it’s an AMS or a venue for an annual meeting. If you have time to go through and check out the vendor list and select the ones you’re interested in, it’ll save you a lot of time and a million scraps of paper, not to mention endless flips through the trade show floor map.


Speaking of maps, the trade show floor plan is next. It’s a zoom-able, tappable map that quickly shows you what’s out there on the floor, so you can make the most of your experience.


The collaborate tab is for ASAE members only, so dust off your user name and password and get yourself set up! And the settings tab breaks down what the app is about, how to connect, and all about the developer, Results Direct. If you get some time, read it! Great information.


In conclusion, the app is not necessary to get the most out of ASAE, but it is a pretty cool feature that will help you stay organized. If you have the technology for it, you should download this free app it and play around!

Also, a quick shout-out to my pal Craig Sorrell with Results Direct for answering a couple questions about the app via twitter.

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Topics: ASAE

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