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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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The Coolest Association Website Ever

Posted by Sarah Hill

Yesterday association maven Maddie Grant with SocialFish tweeted out “The Coolest Association Website Ever.” Of course I had to check it out.

She is indeed correct. The Internet Association Website is pretty cool. But you would expect nothing less from that association, right?

Cool association websites, and the not so cool

Maddie went on to describe the reasons why this website is particularly great for associations. Read her whole article here! She said this website had:

- "a clearly stated mission

- a list of members

- organizational principles and value statements

- multiple ways for the viewer to join, share and champion the cause

- calls to action

- visual, shareable snapshots of advocacy campaign work"

In contrast, awhile back we posted some things that are immediate turn offs for association websites. You can read that blog post here, but here are some of the main points for easy reference:

-       Dead buttons and links

-       Boring content

-       Outdated content

-       Too much text

-       Too small, too big, too colorful, hard-to-read, all caps, or italicized text

-       Too many ads

-       Spelling and grammatical errors

-       Long load times

-       No “contact us”

And that’s not all. There were some other honorable mentions for things that are immediate turn offs with associations.

If your website has fallen victim to some of these website faux pas, never fear. It’s 2013 and website help is never very far away. In fact, we happen to know a company that could have a great solution to your website problem! Cough MEMBERCLICKS cough


Seriously, though, go to the Internet Association’s website and check it out. It’s downright fun!

Topics: association management, small staff association, membership management

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