August has been a month of amazing meetings and conferences for me, and as always, I have come home with literally a stack of books I need to get through. They are all relevant to small staff associations, but a few are a little more zeroed in than others. After all, time is a precious commodity and you want to invest in the right book!
Caryn Stein reviews this book in the Nonprofit Marketing Blog and says,
Joel, president of the digital marketing agency Twist Image, offers sharp insights on how these changes affect the way we learn, shop, communicate, and work. It’s an important reality check for nonprofit marketers because these factors directly affect how supporters and partners will interact with your cause.
Measuring the Networked Nonprofit by Beth Kanter
Beth writes a great nonprofit blog, and this book offers just more of that great advice. The Amazon Entry says, “This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.”
The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems by Richard Pascale, Jerry Sternin, Monique Sternin
“Positive deviance is both simple and complex. It involves the identification of people who manage to thrive in a situation where most fail; figuring out what those people are doing that is different from the majority; and then getting everyone to engage in the same actions, thereby solving the problem.”
Indispensable: When Leaders Really Matter by Gautam Mukunda
“All leaders believe they uniquely change an organization. Mukunda isn't so sure. In this provocative read, he delves into the power-building process of some of the world's most revered political and business leaders—Abraham Lincoln, Winston Churchill, Jack Welch, and more—to determine when (and what type of) leaders count the most.”
In Read This Before our Next Meeting, Al Pittampalli
“Pittampalli writes: “Meetings are too expensive and disruptive to justify using them for the most common types of communication, like making announcements, clarifying issues, or even gathering intelligence.”