Social Media has become headline news lately. Every Facebook redesign sparks an outrage that’s covered in national media. Famous people and even entire companies are getting blasted and, in some cases, facing huge losses because of careless tweets, and YouTube has become a search engine that would rival Google, if it was not owned by the same company.
Needless to say, social media can’t be avoided forever. Granted, it takes some time, know-how, and effort into setting up and maintaining a social media account of any kind. We know your time and energy is valuable, so we made a handy infographic to help you determine which social media platform is the best for you.
Even though it seems repetitive, there’s an important distinction and next step between social media function and engagement. Establishing a Twitter handle or a Facebook account isn’t enough. You need to know how to truly connect with your members to get the most out of your efforts and to bump up engagement!
For example, there are ways to really connect on LinkedIn that will bring a breath of fresh air to your association, rather than just creating your profile, connecting with a few people, and letting it go. It’s all detailed in the guide!