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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Optimizing Social Media for the Small Staff Association

Posted by Sarah Hill

Social Media has become headline news lately. Every Facebook redesign sparks an outrage that’s covered in national media. Famous people and even entire companies are getting blasted and, in some cases, facing huge losses because of careless tweets, and YouTube has become a search engine that would rival Google, if it was not owned by the same company. 

Needless to say, social media can’t be avoided forever. Granted, it takes some time, know-how, and effort into setting up and maintaining a social media account of any kind. We know your time and energy is valuable, so we made a handy infographic to help you determine which social media platform is the best for you.

What's your Social Media Perfect Fit?

But that’s not all. We hate to set you up and then abandon you, so we also put together two guides: Social Media for Small Staff Associations and Social Media Engagement.

Even though it seems repetitive, there’s an important distinction and next step between social media function and engagement. Establishing a Twitter handle or a Facebook account isn’t enough. You need to know how to truly connect with your members to get the most out of your efforts and to bump up engagement!

For example, there are ways to really connect on LinkedIn that will bring a breath of fresh air to your association, rather than just creating your profile, connecting with a few people, and letting it go. It’s all detailed in the guide!

Happy Clicking!

Click here to download our  Small Staff Guide to Social Media

Click Here For Our Guide To  Social Media Engagement!

Topics: association management, association leadership, social media for associations, member engagement

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