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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Friday Top Five: Reaching Millennials

Posted by Sarah Hill

The next generation of emerging leaders has made its way onto the professional scene: the millennials. But they can be a tough bunch to get a hold of. Here are some articles that can help you reach the upcoming generation!

Friday Top Five: Reaching Millennials

 

David Coletto on Engaging Younger Generations

"From our 2012 study we know that the Millennial generation is interested in opportunities for education and networking. Most notably they are seeking opportunities for mentorship at a much higher rate than older generations."

Rules of Engagement: Wanted: Generation Y By Joe Rominiecki

"Generation Y is just 61 percent white, compared with 73 percent of baby boomers. Meanwhile, women earned 60 percent of college degrees in 2010. “The first thing is, you’ve got to say, ‘I’m like you, and you’re like me,’”"

Generation Why?- Why Recruiting Millennials is Key For Associations by Brandon Russell

"Millennials are trending toward an increase in the use of technology as an integrated part of our lives, and as a result we expect our information and communication be targeted, unique, and instantaneous."

3 Keys for Marketing to Millennials by Annlee Ellingson

"Finally, millennials are enjoying the benefits of youth longer than previous generations. For 62 percent of both generation X and Y, 18 does not mark the start of adulthood anymore. More than 25 percent think that adulthood does not begin until their late 20s or even older. And 59 percent don’t view moving out of their parents’ homes as a necessary step to adulthood."

 

And finally... 

Click here to read our  guide to reaching

Topics: association management, association leadership

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