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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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What is an AMS, anyway?

Posted by Sarah Hill

You hear us talk about the MemberClicks AMS, or Association Management System, all the time. Not surprising! It's our product and we're proud of it, and we know that it helps out tremendously with our small staff association customer's needs. 

But we also know that AMS solutions might be new to some people, especially our friends who are on the "smaller" end of "small staff association." So let's break it down!

What is an AMS exactly?

An AMS is a technology solution that helps associations manage their membership, collect dues, and register members for events. They often have accompanying features such as association websites, social communities and payment processing. 

You can probably tell already why an AMS is a useful tool for an association, and MemberClicks is proud to offer an AMS designed specifically with the small staff association in mind. "How could something like a database or event registration be different for a small staff"? You may be asking yourself. A few ways:

1) Smaller staffs almost never have an IT department. If they have an issue accessing their information, they need to speak to a real, live help person to walk through the customer's needs.

2) Small staffs have notoriously limited budgets, but are often able to do a LOT with them. That's why an AMS for a small staff has to be price competitive. 

3) Nobody has hours to spend formatting E-mails. Sometimes you just need things to work. MemberClicks offers an intuitive system that's easy to use.

4) Privacy is paramount, especially when dealing with membership data and financial information for dues collection and event registration. MemberClicks is PCI Compliant, which means our customers' information is locked down. Read more about PCI compliance here!

There are a lot of other reasons an AMS solution could save you time and sanity and yes, even money in some cases. To download our complete, free guide to AMS solutions, click the big blue button below!

What is an AMS, exactly? Download our free guide and find out!

If you're thinking to yourself, "Okay, it's time to start looking into this AMS thing" we can help you out there as well!

Download our free guide to selecting an AMS!

Topics: association management, association software

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