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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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Friday Top Five: Happy Members and Staff

Posted by Sarah Hill

 Everyone hits bumps in the road with timing, budget, and overall satisfaction. This is especially true for small staff association leaders, who are already stretched on resources. But regardless of what's going on, every association leader still wants their members, volunteers and employees to be happy. Here are some great articles on how to make that happen!

Friday Top Five: Happy Employees and Members 

 

Study: Prosocial employees are happier and more productive by Katie Bascuas

“Want to boost employee morale and performance? New research suggests one method might be allowing employees to spend their bonuses on charities or coworkers.”

 

10 ways to keep employees happy by Cristen Conger 

“Whether the Dow soars or plummets, employers bear the burden of protecting their human capital. In addition to trimming the chaff, businesses must cultivate a satisfied, engaged workforce to succeed. Job satisfaction defends against daydreams of greener pastures, and engagement propels employees to perform above and beyond baseline expectations. In return, businesses profit from markedly higher customer satisfaction, lower turnover and greater returns on investments.”

 

5 Ways to show your members you love them by Martin Reed

*This article is a little old, initially published in 2007, but these are enduring lessons. 

“In this article I will describe the five best ways of showing your members that you love them! Members who feel loved are more likely to stick around, get involved and become loyal, long term enthusiasts of your community.”

 

Richard Branson on Keeping Your Most Valued Employees Happy by Richard Branson

*An iconic CEO answers a very important question for any leader! 

“The trick is to ensure that your staff feels empowered. As your team members grow into their jobs, give them real responsibilities: They'll respect you for it and do everything they can to rise to the challenge.”

 

5 Sure Ways to Manage a Happy and Productive Team by Veena Sidhu

“To grow a team that produces good work and runs like a well-oiled machine, a leader needs to see themselves not as “the boss”, but “the talent nurturer”.”

 

If you want to create a culture of happiness and fun in your association, download our free guide!

Download Our Guide to Cultivating Culture

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