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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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The Beauty of Co-Directors

Posted by Sarah Hill

It’s time to start thinking about 2014 leadership positions. You might be a few steps ahead of me, or you may be thinking, “Shoot, she’s right. I have to get that stuff together.” It’s time to call for volunteers to take on board member positions.  It’s time to write up those positions into a clear, succinct, but detailed descriptions and ask your busy working professional members to step up and volunteer their very limited free time to fill those lengthy roles.

Wow. Spelling it out like that seems like a monstrous amount to ask of a volunteer. So while you’re taking a look at 2014 and deciding what leadership positions are available, think about which ones could thrive with co-directors instead of one person tackling the whole job himself or herself.

The Beauty of Co-Directors

For example, could your programming chair possibly be able to split their work into “social” events and “educational” events. Splitting that huge role between two people could have a lot of positive benefits. It will soften the blow of the big ask. Instead of saying, “program all of our events for the year!” you’re cutting that in half. It also means that each of the co-directors can focus more fully on one aspect or another, making for higher quality events. Finally, two people sharing one role means there’s an automatic team or dynamic duo in your association; one person to pick up the slack in case life gets crazy for the other one.

There are a few drawbacks, however. You have to make sure the team is the right one- some people just don’t work well with others. Also not all board positions are right for co-directors. Be selective about which ones you allow to be split. Also, consider the general personality of the members who step up to volunteer. Don’t turn anyone away, but it’s easy to get too many cooks in the kitchen.

When you’re planning for 2014, consider if co-leadership positions would work for your association. And best of luck in the upcoming year! We’re never far away if you need help!

Is “get more organized” in your plans for the New Year? An AMS could help!

What is an AMS, exactly? Download our free guide and find out!

Topics: association management, association leadership, small staff association

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