Yesterday was “Be Your Donor Day!” It's a simple theory: you might ask for donations all the time, but do you know what it's like to ACTUALLY give to your organization? Presenting the opportunity to give is far more effective if the experience of giving is a positive one!
Forgot to celebrate? No worries! We got you covered.
“Before you send out your next appeal...
Before you drive donors to your website...
Before you do anything else to plan for year-end fundraising...
You absolutely must set aside time to put yourself in your donor's shoes to guarantee that your fundraising strategy will inspire them to give more.”
Today is Be Your Donor Day by Caryn Stein
“A third of all online giving will happen in December—now is the time to make sure your donors will have an easy giving experience that inspires and delights them.”
“Do you know what it is like to be a donor to your nonprofit? Is it an easy and fun experience or something filled with frustration?”
Be Your Donor Day by Tom Belford
On October 24th, nonprofits should call their own phone numbers, try to make donations on their own sites and confirm what type of receipts and thank-yous they receive.”
Be Your Donor Day by Katya Andresen
“A month into my new job (and I'm embarrassed it took me so long), I gave a small donation via our 800 number and was horrified at how badly it was handled. After fruitless attempts to improve the service, I ended up firing the outside firm that handled the 800 number and found some far better people. The lesson stuck."
If you're looking for a way to collect payments on your website, a good step to making it easy for your donors is to have a great payment processor. Read our free guide on how to make receiving payments easier!