Your members are your most valuable asset. Besides their dues being a source of revenue for your association, they also bring the life, the drive, and the mission to your association. Once they join, you want them to be happy and comfortable with your association and hopefully inspired to act and volunteer.
But members drop off sometimes. There are a lot of valid reasons a member could disconnect. Some of the main ones involve:
Change in career
When a member gets a new job or is asked to leave an old one, his or her professional life may not fit with your association anymore.
Change in financial situation
Perhaps your dues are just a little steep for one or two of your members these days. The economy can be touchy these days and sometimes it’s just not your fault!
Change in personal life
Attending and contributing to your association’s events cuts into personal time, and there are big life changes that happens where that might not be possible for your members anymore. Any number of family changes or personal life developments could mean disengagement.
Change in your association
Has something changed in your association lately that means differences in dues, programming, or communication? Any of these may inadvertently lead to members deciding to disconnect.
Although you care about these issues as an association executive, the bigger question on your mind is probably how to keep these members in the first place.
We wrote a handy top ten tips guide, and it’s yours for free! Just click the button below to download and enjoy!